“My Strength is Not for Hurting”

Posted: January 8, 2012 in important finds, PSA, repost
These posters came from a campaign by Men of Strength, a project by California Department of Health Services and the California Coalition Against Sexual Assault (CALCASA). CALCASA is a statewide coalition of rape crisis centers and prevention programs founded in 1980.
Perhaps I’m so 2000-and-late, but this is the first time I stumbled upon a site that actually enlists young men to take action to stop rape. Their vision is to make the world free from sexual violence. I’m very happy it exists, and I wish there are more of them. The campaign speaks a universal language: it centers on the theme “My Strength is Not for Hurting,” and is designed to raise awareness of sexual violence among youth and highlight the vital role that young men can play in fostering healthy, safe relationships.




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  1. I LOVE that they had a gay couple as well. Made me so happy. This is such an important cause.

  2. Wow! what a beautiful campaign. I love the posters! The words are really touching but I think I find the lines "so when she was too drunk to decide, I decided WE SHOULDN'T" very important for girls, super sweet. I find it more beautiful when they have gay couple for the campaign to address the LGBT community. 🙂

  3. Airiz says:

    Yep. I'm happy about it as a whole–it really speaks the UNIVERSAL language. Practically includes everyone: they have a white couple, a BLACK couple, an ASIAN couple, and a gay couple. 🙂 It's a pretty amazing campaign, I hope there are more projects like CALCASA. 🙂

  4. christi says:

    Obviously I can see the good intentions, but I admit this campaign just rubs me the wrong way. It’s as if we’re supposed to consider these men heroes for something as simple as NOT raping their girlfriends. In a way it seems a bit counterproductive with the way it almost normalizes sexual assault.

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